Online Marketing: The Future Of eCommerce
- Rommel Carlos Lamigo
- Sep 25, 2022
- 2 min read
Updated: Sep 29, 2022
With most complex tasks being conveniently available to consumers, online marketing services opened a wide array of opportunities served on a buffet table with many options to choose from for consumption. The future of digital marketing is here.
Our world today has seen so much progress that even a simple task such as buying basic needs can already be accessed online with just one click of a button. Digital marketing has set a norm that ten years ago was only an idea or hypothesis from experts mapping out convenient ways to purchase products without stepping out from the comfort of our homes.
“The internet is becoming the town square for the global village of tomorrow - Bill Gates.”
As we appreciate this modern development, let us uncover how digital marketing made its way from just blueprints to making it accessible with one click in the palm of our hands.
What is Online Marketing?
According to mailchimp.com, Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
As such means, when there is the communication of services available online thus we call it Digital Marketing. Our campaigns, posts, and stories found by any means on the web are part of our online communication.
Online Marketing and eCommerce changing our world
There has been a huge trend of several stores launching their own social media pages thru the web. Thus, we can find a good amount of competition yet offer consumers accessible services with just a tap of a button on their phone screen.
Let us take a close look at how online marketing boost eCommerce in today's world.
Video Influencers
Whether it's on YouTube or TikTok, influencers or vloggers have been a huge part of the online marketing system in many forms. Other than sharing interesting video content, vloggers dominated online marketing presence by promoting products in their sponsored videos.
Social Media Hashtags
Sharing stories on any social media accounts or thru the web can now become more relevant and easy to find, thanks to hashtags! Social media hashtags allow consumers to get the latest information about a product or find promos to services online. On Twitter, the hashtag allows many of its users to identify the latest trend or hot topics that can be followed. Thus, it's a great opportunity to boost your eCommerce presence with hashtags.
Reels
Have you seen lately short content videos popping up on Facebook or Instagram? Meta calls this new trend reels with many people getting hooked on it. Reels have become a convenient, less time-consuming means to advertise a product or share random content that fits the busy masses. This genius platform has seen so much popularity that even kids and teens are having fun with this new initiative in the digital world.
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